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This web page kendunneback.mimutual.com states the following, "At Michigan Mutual, Inc." Our analyzers viewed that the website also stated " we believe that purchasing a home is one of lifes most monumental events." The Website also said " For most people, it is a life-changing investment. You can trust us to do exactly what we say. Thats why we encourage our customers to Think Bigger and Expect More. Whether you are buying your first home, moving up or refinancing, we will deliver the personal service you should expect from your mortgage company." The website's header had mortgage as the most important search term. It is followed by mortgages, mortgages on the internet, and home loans which isn't as highly ranked as mortgage. The next words they used was real estate finance. mortgage on line was included but might not be seen by search engines.